How to Develop a Strong, Differentiated Employer Brand

Wednesday 1:55 – 2:55 PM

Session Description

For the HR professional, recruitment and retention have always been top of mind, but in today’s war for talent, the stakes are higher than ever. Employers must have compelling value propositions, overcome disengagement, and deliver exceptional employee experiences to attract and retain a top-notch workforce.
And if an organization’s external positioning doesn’t match what employees experience day-to-day, credibility suffers and recruitment and retention take a hit at just the wrong time. In this session, participants will learn strategies used by leading communications firms to develop employer brands that attract new talent and are authentic to the employee experience.


Meg Marra Master of Arts, Public Relations and Advertising

Meg Marra is an internal communications leader with more than 15 years’ experience shaping the reputations of some of the world’s largest employers. Meg has broad expertise in employer branding, having previously worked for the world’s two largest PR firms with clients such as the U.S. Army, U. S. Steel, BAE Systems, Eli Lilly & Co., Cummins, Cryovac/Bubble Wrap and more.
Today, Meg leads Indiana’s largest internal communications group for Borshoff, focusing on employer branding, change communications and engagement strategy. She is energized by helping clients solve the complex, human insight-driven challenges of reaching their organizations’ most valuable asset: employees.