Where You Work Matters: Building Your Brand with Purpose

Wednesday 12:50 – 1:50 PM

Session Description

Our journey through life is made up of a series of choices – crossroads that can lead us down two different paths. How do you know which path is right for you? It depends on your purpose.

Purpose is defined as the reason for which something is done or created or for which something exists. For most of us it can be difficult to uncover and even more difficult to pursue. Sometimes, you need to step out of your comfort zone to see it. The same is true in business. CEO’s say that one of the top challenges facing companies today is talent – attracting and retaining the right people. So how do we overcome this challenge?

The key to success is differentiation. The key to differentiation is purpose – defining and communicating the unique reasons why your company exists. In this session, we will examine the definition of purpose and the power it has to shape your life, career and company. You will be empowered to differentiate your organization and discover a unique process to build and communicate a brand that attracts the right talent. Come for stories that will inspire you and leave with ideas that will make an immediate impact in talent acquisition.


Matt Kaiser

Matt is a global talent leader, strategist and advisor helping organizations maximize their talent impact. Most recently, Matt worked as the Director of Talent Acquisition at one of the nation’s leading pediatric healthcare systems and a “Fortune 100 Best Companies to Work For”. In this role, he optimized the recruitment platform to be more efficient and effective, and led a high performing team to produce record hiring results. Previously, Matt helped reshape global talent acquisition at Ericsson, the world’s leading provider of communications technology and cloud solutions, operating in 180 countries and employing more than 100,000 people. He lived and worked in both Australia and Singapore, building the talent strategy for Ericson from the ground up. Matt led the development, execution and measurement of multiple initiatives including employer branding, strategic sourcing, recruitment marketing, diversity and inclusion and TA analytics.

In his past experience as a senior strategy consultant with a U.S. recruitment communications firm, Matt partnered with leading employers to customize their talent strategy platforms. Matt is a
graduate of The Florida State University. He is an author and featured industry speaker at international HR events.